No matter the offer, sometimes people do not want to fill out a form. It has nothing to do with your business; it’s just a personal preference. For example, some people prefer to talk on the phone and don’t like to communicate via email. Others are in a hurry and have the perception that other forms of communication might get them what they need faster than filling out a form and waiting for your reply. Whatever their reason is – it is your responsibility to provide good customer service and offer them the option to contact you in alternative ways.
At KWSM: a web marketing agency we build landing pages and websites for many clients. We have noticed that these 3 options for your website visitors to contact you can significantly increase the chance that they actually will.
3 Additional Methods for Leads to Contact You
1. Speak on the Phone
Agendize recently did a study that found that 88% of visitors are more likely to contact your company if you provide a “click-to-call” button on your website. Even having a phone number prominently displayed on your website contributes to overall higher conversions. The main reason for this is because customers often want more information before making a purchase – and they want it quickly. Providing the option to speak on the phone gives them a sense of security that they can call your business anytime if they get stuck.
Tip: Use a third-party platform like CallRail or Call Tracking Metrics to track where your callers came from and record the calls to get insight on the lead quality.
2. Send a Text
In this digital age, we find that more and more people are using their phone to research products and services. Adapting to your users’ needs for mobile interaction isn’t just important; it’s essential to increasing your revenue. We recently shared an article on how to make a contact form that converts and, in that mentioned that “research shows that there is an average 5% dip in conversion rate by including a phone number field.” That being said, getting your website visitors to text you will get you their phone number without asking them. It’s a win-win. They are happy because you give them a more casual environment to get the information they need, and you get a direct line to contact them in the future.
3. Start a Chat
When you implement a chat function on your website or landing page, you will be able to get your visitors to engage. Most chatbots that you can plug in to your website will automatically display an opening message, like “How can we help you?” This message will catch your visitor’s attention right away and may elicit a response. This can be a phenomenal tool to convert visitors who are on the fence about your offer and are not ready to give you access to their email or phone number yet.
This is just scratching the surface of all the other optimization you can do to your website to help you attract and retain customers. If you are interested in working with KWSM: a web marketing agency, we encourage you to contact us.
9 out of 10 consumers Expect to Receive a Consistent Experience Over Multiple Channels
Is your business able to offer a consistent experience across all the digital marketing platforms? Our team is currently offering a free website audit and social media audit in which we will review all aspects of your business online and provide you with recommendations to attract and retain your customers.
CLICK HERE to sign up for a complimentary 30 Minute Audit