Does Google Hold Your Website To A Higher Standard?
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You may already be familiar with some of the ranking factors Google considers when ranking your website in search results. You may also be aware of how Google determines a site’s domain authority and how its algorithm distinguishes quality content … Read More

What You Need To Know About the AMP Project
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It’s as simple as looking at your site’s analytics: most of your traffic is mobile traffic. That’s how it is across the Internet, and that is why most brands are putting a “mobile-first” initiative on their websites. Search engines understand … Read More

Shine a Light on Dark Traffic
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Chances are high that you have run a report in Google Analytics before and have come across a startling realization: you have a significant amount of traffic being labeled as “direct.” For many websites, this number is on the rise, … Read More

How You Can Tell What Keywords Convert Before You Spend
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If you spent thousands of dollars in Google AdWords, or created hundreds of pages for your website that all were based around different keywords, you would undoubtedly collect actionable data on keyword conversions. Specifically, the data that would most likely … Read More

Make Your Landing Page A Launch Pad For Your Business
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Whether you run a Fortune 500 company, or you’re the brains and brawn behind a small or mid-sized business, your goal is the same: Success. Getting there often requires many approaches, and there’s no doubt your website, and more specifically, … Read More

Targeting Voice Keywords with PPC
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Are you using voice related keywords in your PPC campaigns? If you are like most people, you most likely are adding phrases such as, “local,” “near me,” or “nearby” to your keywords. That step is a good start, but people … Read More

The Types of Keywords You Use in Your PPC Campaign Guarantee its Success or Failure
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Do you have a service-based or product-based business?  That is the root question you have to ask yourself when choosing keywords for your pay-per-click campaign.  The reason why you ask yourself this question is to determine whether you need “informational” … Read More

Don’t Neglect Local Searches with Your SEO
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Think about your search habits. What do you search for? Sometimes we are searching for news or other types of information, but most of the time we are looking for something. Whether we need a plumber, a restaurant reservation, or … Read More

How To Conduct A 15-Minute SEO Audit
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For most web devs and business owners, the phrase “SEO audit” is little more than a chore that gets taken care of every six months. Some website managers will even go a full year before running one, if at all. … Read More

Be Prepared for Upcoming Google Changes
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Whether you work in a calendar year or a fiscal year, you are often assessing your next steps. Don’t neglect your website. Now is an excellent time to look to the future and make sure that your SEO strategy keeps … Read More

The Power of a Priceless Website
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When it comes to marketing your business, there is nothing more powerful than a compelling website. In a world where first impressions are everything, your website is often the first way a potential client or customer connects with you and … Read More

Don’t Neglect Mobile for Your PPC Campaigns
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You may be optimizing for mobile devices with SEO but are you doing the same for pay per click (PPC) campaigns? If not, you should be as mobile searches will only grow. Currently, over half of all searches are performed … Read More