Author: KWSM Team

A brand journalist working for a client, a shining example of the benefits that this brand journalism case study illustrates.

Business Storytelling: How it Works

Updated on February 22, 2024: This post was originally published June 1, 2023 and has been revamped and updated for accuracy and comprehensiveness. To generate leads, you must generate interest, which is easier said than done.  To captivate and hold the interest of potential clients, companies need to go beyond

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3 Facebook and Instagram Ad Trends to Try in 2024

With so many cookie policies and tracking changes rolling out, it can feel like your Facebook and Instagram ads are no longer hitting the mark. In the past, typical social media ads required businesses to install a Facebook pixel on their website. This allowed Meta to pull user behavior data

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Target audience

3 Tips for a Lead Generation Website Landing Page

In our digital marketing experience, we’ve discovered that a compelling landing page is more than just a digital front; it’s the heart of your lead generation website strategy. It’s where first impressions are formed and decisions are made. Regardless of your industry, the effectiveness of a landing page lies in

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Marketing lead generation tips for a fundraising campaign

Marketing Lead Generation Tips for Digital Fundraising Campaigns

Attracting and engaging potential donors is a strategic combination of communication and persuasion, where understanding and applying the nuances of marketing lead generation can make all the difference. Whether you’re a nonprofit organization or a business raising money for a special cause, your fundraising campaign must accomplish two key objectives

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Creative Video Marketing Ideas for Instagram Reels

Creative Video Marketing Ideas for Instagram Reels

Times are changing, and there’s a noticeable shift in how people consume content. Increasingly, short-form videos are becoming the go-to source in small business video marketing, for both information and entertainment. Users are seeking content that offers more than static images and plain text; they crave interactive and engaging experiences.

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A videographer using a gimbal to create a video to be used on a website

Does My Website Need Video?

Do you want to stand out from the competition? Are you looking to raise user engagement and conversions on your website? If so, then it’s time to ask yourself, “Does my website need video?”

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Using Video marketing to improve your website experience

How Can Video Marketing Improve My Website Experience?

You may currently have a website that is lacking any form of effective video marketing, and wonder “How can video marketing improve my website experience?”  Well, as a seasoned content creator at KWSM, I’ve seen the remarkable transformation video brings to digital strategies when done right. From greater engagement, a

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An influencer making a video with a ring light, reaping the benefits of video marketing done right.

6 Benefits of Video Marketing

Video is a game-changer in marketing. It’s more than just a trend; it’s reshaping the way we tell our business’s story and connect with our audiences.  From enhancing user engagement and boosting SEO rankings to increasing conversion rates and building a brand identity, the benefits of video marketing are clear

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A case study where two sister companies used a website redesign to launch a new brand.

Case Study: How a Website Redesign Launched a New Brand

In the face of adversity, many businesses not only survived but thrived through the pandemic. Among these success stories were San Diego Family Mediation and Orange County Family Mediation, sister companies that saw an opportunity for growth. They aimed to extend their reach throughout all of Southern California, and to

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A woman enjoying surfing the web from her phone, thanks to websites with mobile-first designs.

Why Mobile-First Design Is Important for Your Company’s Website

Did you know mobile devices account for over half of all internet traffic globally? This has led to a significant shift in how we consume information and interact with websites. Whether they’re browsing, shopping, connecting with loved ones, or managing daily tasks, more and more people turn to their phones

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Core Values at KWSM a digital marketing agency