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Author Archives: Layla Lameijer

3 Most Important Metrics to Track For Google Analytics Beginners
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Google Analytics is widely used among businesses and has often been hailed as the best, free tool to track website behavior. However, if you are not very familiar with website analytics, the platform can be quite daunting – it is … Read More

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3 Creative Ways to Use Facebook Events as a Business
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As a business, utilizing Facebook is a great way to connect with your fans. Whether you use it to showcase your expertise to your clients and prospects, generate new business through Facebook Ads, or simply bring together your team – … Read More

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How to Make a Contact Form That Converts
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When creating a website or landing page, you will most likely have a contact form somewhere on your page. This form gives anonymous prospects the ability to leave behind their contact information, so someone from your company can reach out … Read More

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How To Involve Your Employees in Your Social Media Efforts
How To Involve Your Employees in Your Social Media Efforts
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Encouraging your employees to be involved with your social media channels is a strategic approach to get that networking effect and grow your reach. If they decide to share or comment on your company’s posts, it is likely that their … Read More

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How to SEO Optimize Your YouTube Videos
Get More Video Views With YouTube SEO
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Did you know that people upload 300 hours of video every minute?  With this amount of new video, it is becoming increasingly more difficult for businesses to make their videos stand out. But there is a way to push your … Read More

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How to Give Admin Level Google Analytics Access
How to Give Admin-Level Google Analytics Access
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At KWSM: a digital marketing agency, in order for us to develop comprehensive marketing strategies, we need to assess what is and isn’t working before we start working with a client. The best way to do that is to take … Read More

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The Difference Between Your Logo & Your Social Media Profile Photo
The Difference Between Your Logo & Your Social Media Profile Photo
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As a business, it is essential to have streamlined branding across all of your social media channels.  Not only does this help with your brand recognition, but it also makes it easier for people to find you in their search. … Read More

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How To Keep Your Social Media Going While You Are On Vacation
How To Keep Your Social Media Going While You Are On Vacation
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When you are planning a vacation or time off, you may be wondering how you are going to keep your social media marketing up and running without you being there. Many business owners will just neglect their social media marketing … Read More

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Content Marketing: Why a B2B Company Should Outsource It
Content Marketing: Why a B2B Company Should Outsource It
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It is very likely you have heard about content marketing and why it is crucial for your B2B business. Unlike other forms of digital marketing, content marketing anticipates and meets an existing customer need, providing information to add value as … Read More

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5 Tips to Make an Effective Social Media Video
5 Tips to Make a Compelling Social Media Video
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Videos are becoming increasingly popular on social media, especially on mobile. Over the past year, the time people spent watching videos online has increased by 80 percent. By 2019, internet video traffic will account for 80 percent of ALL consumer … Read More

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3 Ways to Use Video in Your Marketing Strategy
3 Ways to Use Video in Your Marketing Strategy
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Video marketing has become very popular in recent years. Social media platforms, like Facebook, Instagram, and LinkedIn, are giving more reach to posts that contain video. These channels prefer video because it is considerably more engaging than other forms of … Read More

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Service-based-company-social-media-ideas-and-tips
How a Service-Based Company Can Use Social Media
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We all know the importance of having a social media presence. As a business, social media can provide an opportunity to showcase your products and offer an authentic look inside your company. Social media is not as intuitive for service-based … Read More

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what-is-utm
What is a UTM?
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UTM stands for “Urchin Tracking Module.” It is a code that you place at the END of your URL. The purpose of the UTM is to track the source from where people clicked on your URL. If you use it … Read More

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Choosing-the-best-Blog-image-best-practices
Best Practices For Choosing A Blog Hero Image
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When sharing your blog online, the image you choose makes a big difference in the performance of that blog. In general, adding an image to your blog post can help generate 2.3x more social engagement than your usual plain-text updates. … Read More

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KWSM-How-To-Compare-Your-Business-Against-Competitors
How To Compare Your Business Against Competitors
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Every successful business owner knows the importance of tracking their competition. However, with today’s technology, businesses can market to their audience like never before. Using the power of search engine marketing, social media marketing, and other digital marketing techniques, it … Read More

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KWSM-The-Ultimate-Restaurant-Marketing-Checklist-for-the-Holidays
The Ultimate Restaurant Marketing Checklist for the Holidays
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As a restaurant owner, the holiday season is often the busiest time of year. Months in advance, your staff is taking reservations for holiday parties, and your chef is selecting the holiday specials you will be serving up. You have … Read More

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Which Online Advertising Platform Should I Advertise On?
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Digital marketing is big business and a critical element of many companies’ business strategy.  In fact, Social media advertising alone is expected to generate $51.3 billion in revenue for 2018. According to Statista, this amount is set to grow 10.5 … Read More

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KWSM-Blog-The-Difference-Between-Targeting-Retargeting-and-Remarketing.
The Difference Between Targeting, Retargeting & Remarketing
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There are many different audiences you can choose to market to online. Using powerful algorithms and website pixels, you can target people at all points of the buying cycle. Whether you’re a local restaurant that wants local customers in the … Read More

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