Does Google Hold Your Website To A Higher Standard?

You may already be familiar with some of the ranking factors Google considers when ranking your website in search results. You may also be aware of how Google determines a site’s domain authority and how its algorithm distinguishes quality content … Read More

What You Need To Know About the AMP Project

It’s as simple as looking at your site’s analytics: most of your traffic is mobile traffic. That’s how it is across the Internet, and that is why most brands are putting a “mobile-first” initiative on their websites. Search engines understand … Read More

Shine a Light on Dark Traffic

Chances are high that you have run a report in Google Analytics before and have come across a startling realization: you have a significant amount of traffic being labeled as “direct.” For many websites, this number is on the rise, … Read More

How You Can Tell What Keywords Convert Before You Spend

If you spent thousands of dollars in Google AdWords, or created hundreds of pages for your website that all were based around different keywords, you would undoubtedly collect actionable data on keyword conversions. Specifically, the data that would most likely … Read More