• Home
  • About Us
    • Our Team
    • Careers
  • Services
    • Website Design
    • Website Management
    • Content Optimization (SEO)
    • Video/Photography
    • Content Creation
    • Online Advertising
  • Our Clients
  • Contact
  • Blog
  • Home
  • About Us
    • Our Team
    • Careers
  • Services
    • Website Design
    • Website Management
    • Content Optimization (SEO)
    • Video/Photography
    • Content Creation
    • Online Advertising
  • Our Clients
  • Contact
  • Blog

Content Creation

Fundamental Tips for Landing Page Copy That Converts

| | |

Once you’ve determined how to handle some of the more intricate parts of your landing page design like the page design and development, for example, you might think that you’re in the clear. After all, writing about your product or … Read More

best social media agency, best website design, blogs, business blogging atlanta, business blogging orange county, Call to Action, content marketing, content marketing today, Content Optimization, CTA, digital marketing agency orange county, Katie Wagner Social Media, landing page copy, landing page copy best practices, landing page copy that converts, mobile experience, Mobile friendliness, mobile optimization, Mobile Optimizations, original marketing content services, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Orange County

Why Moodboards Are a Powerful Tool for Your Business

| | |

It’s easy to think of a moodboard as a project best suited for a teenage sleepover, but if you’re restricting your definition to this narrow idea, you’re missing out on a valuable tool for your business. A moodboard is like … Read More

best social media agency, blogs, Brand Moodboards, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, design tips for landing page conversions, digital marketing agency orange county, how to build a successful website, how to build a website that converts, How to Create a Moodboard for Business, how to define your brand, Katie Wagner Social Media, landing page optimization, landing pages that convert, Moodboards, Moodboards for Business, most important elements in web design, original marketing content services, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County
LinkedIn Events: The Launch Has Arrived

LinkedIn Events: The Launch Has Arrived

| | |

In late 2018, LinkedIn started rolling out an Events feature. This feature is intended to provide LinkedIn members with “an easy way to create and join professional events that interest them.” The rollout has been slow, but rumor has it … Read More

best social media agency, blogs, business blogging atlanta, business blogging orange county, Can You Edit LinkedIn Event Details After it is Published?, Can You Sell Tickets or Limit Attendance to LinkedIn Event?, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, Do The Roles Change if the LinkedIn Event is Private?, How Will LinkedIn Events Work?, Katie Wagner Social Media, linkedin, LinkedIn Ads, LinkedIn Events, LinkedIn’s Events Feature, LinkedIn’s New Events Feature, original marketing content services, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County, Who Can See Whether I am Attending a LinkedIn Event?
How-to-Start-a-Content-Based-SEO-Strategy

How to Start a Content-Based SEO Strategy

| | |

SEO is a complex topic with many different types of strategies and schools of thought. But the ultimate goal of any SEO strategy is to help your website show up higher in Google search results when people search for keywords … Read More

best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, Content-Based SEO, Content-Based SEO Strategy, digital marketing agency orange county, Katie Wagner Social Media, original marketing content services, seo, SEO Content, SEO Strategy, seo tips, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Orange County
social-media-banner-design-tips

Social Media Banner Design Tips

| | |

The social media banner is your chance to evoke emotion in your visitors. Choose something that draws people into the one thing you would like them to know, think, or do when they get to your channel. If you do … Read More

best social media agency, blog formatting tips, blog optimizations, blogging tips, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, Katie Wagner Social Media, original marketing content services, seo tips, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County
best-practices-for-blog-formatting

Best Practices for Blog Formatting

| | |

Many of us are great writers, but your content only is as strong as your optimizations. Since there are four million blogs created every day, the search engines need to find ways to differentiate and rank one blog over another. … Read More

best social media agency, blog formatting tips, blog optimizations, blogging tips, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, Katie Wagner Social Media, original marketing content services, seo tips, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County
why-should-i-add-alt-tags-to-my-images-KWSM

Why Should I Add Alt Tags to My Images?

| | |

When you are creating your website or blog, the images you choose to use make a big difference in the user experience. Both because images have the ability to grab a person’s attention and because images have the ability to … Read More

alt-tag, alt-tagging, alt-tagging for SEO, alt-tags for images, are alt-tags important, best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, Katie Wagner Social Media, original marketing content services, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County, what is an alt-tag
3-creative-ways-to-get-leads-to-contact-you

3 Creative Ways to Get Leads to Contact You

| | |

No matter the offer, sometimes people do not want to fill out a form. It has nothing to do with your business; it’s just a personal preference. For example, some people prefer to talk on the phone and don’t like … Read More

best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, conversion rate optimization, CRO, digital marketing agency orange county, Katie Wagner Social Media, landing page optimization, original marketing content services, plugin, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County, Website Optimization
how-do-i-find-my-blog-on-wordpress

How Do I Find My Blog on WordPress?

| | |

The power of blogging is no secret. If you can regularly write high-quality content and post new articles to your website, Google will refer your blog as a resource to its users. If you write about relevant topics that interest … Read More

best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, how to make a utm, how to read my utm data, Katie Wagner Social Media, original marketing content services, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County
spring-cleaning-your-website-our-6-point-checklist

Spring Cleaning Your Website: Our 6-Point Checklist

| | |

Just like your home, over the course of a year, your business’ website can start to get cluttered. Now that springtime has arrived, we are calling for a thorough spring cleaning! At KWSM: a web marketing agency, we go through … Read More

best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, how to make a utm, how to read my utm data, Katie Wagner Social Media, original marketing content services, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County
does-duplicate-content-affect-my-website-seo

Does Duplicate Content Affect My Website SEO?

| | |

There are many schools of thought when it comes to duplicate content and how having duplicate content will affect your website in Google’s search results. The search engine has an incredibly complex algorithm that is being changed and improved upon … Read More

best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, duplicate content, duplicate pages, how to make a utm, how to read my utm data, Katie Wagner Social Media, original marketing content services, search engine optimization, seo, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County
are-your-links-hurting-your-website-rank-in-search-results

Are Your Links Hurting Your Website Rank in Search Results?

| | |

Almost every business today has a website. Some of these sites were made 20 years ago when the company first started and have not been touched ever since.  Whereas, other websites are being monitored daily by an SEO expert. Wherever … Read More

best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, how to make a utm, how to read my utm data, Katie Wagner Social Media, original marketing content services, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County

3 Creative Ways to Use Facebook Events as a Business

| | |

As a business, utilizing Facebook is a great way to connect with your fans. Whether you use it to showcase your expertise to your clients and prospects, generate new business through Facebook Ads, or simply bring together your team – … Read More

best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, how to make a utm, how to read my utm data, Katie Wagner Social Media, original marketing content services, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County

How to Make a Contact Form That Converts

| | |

When creating a website or landing page, you will most likely have a contact form somewhere on your page. This form gives anonymous prospects the ability to leave behind their contact information, so someone from your company can reach out … Read More

best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, how to make a utm, how to read my utm data, Katie Wagner Social Media, original marketing content services, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County
How To Involve Your Employees in Your Social Media Efforts

How To Involve Your Employees in Your Social Media Efforts

| | |

Encouraging your employees to be involved with your social media channels is a strategic approach to get that networking effect and grow your reach. If they decide to share or comment on your company’s posts, it is likely that their … Read More

best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, how to make a utm, how to read my utm data, Katie Wagner Social Media, original marketing content services, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County
How to Give Admin Level Google Analytics Access

How Do I Share My Google Analytics Account?

| | |

At KWSM: a digital marketing agency, in order for us to develop comprehensive marketing strategies, we need to assess what is and isn’t working before we start working with a client. The best way to do that is to take … Read More

best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, how to make a utm, how to read my utm data, Katie Wagner Social Media, marketing tips for services companies, original marketing content services, service business marketing ideas, service-based business, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County
The Difference Between Your Logo & Your Social Media Profile Photo

The Difference Between Your Logo & Your Social Media Profile Photo

| | |

As a business, it is essential to have streamlined branding across all of your social media channels.  Not only does this help with your brand recognition, but it also makes it easier for people to find you in their search. … Read More

best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, how to make a utm, how to read my utm data, Katie Wagner Social Media, marketing tips for services companies, original marketing content services, service business marketing ideas, service-based business, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County
How To Keep Your Social Media Going While You Are On Vacation

How To Keep Your Social Media Going While You Are On Vacation

| | |

When you are planning a vacation or time off, you may be wondering how you are going to keep your social media marketing up and running without you being there. Many business owners will just neglect their social media marketing … Read More

best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, how to make a utm, how to read my utm data, Katie Wagner Social Media, marketing tips for services companies, original marketing content services, service business marketing ideas, service-based business, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County
Content Marketing: Why a B2B Company Should Outsource It

Content Marketing: Why a B2B Company Should Outsource It

| | |

It is very likely you have heard about content marketing and why it is crucial for your B2B business. Unlike other forms of digital marketing, content marketing anticipates and meets an existing customer need, providing information to add value as … Read More

best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, how to make a utm, how to read my utm data, Katie Wagner Social Media, marketing tips for services companies, original marketing content services, service business marketing ideas, service-based business, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County, video advertising, video advertising ideas, video marketing, video marketing ideas
5 Tips to Make an Effective Social Media Video

5 Tips to Make a Compelling Social Media Video

| | |

Videos are becoming increasingly popular on social media, especially on mobile. Over the past year, the time people spent watching videos online has increased by 80 percent. By 2019, internet video traffic will account for 80 percent of ALL consumer … Read More

best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, how to make a utm, how to read my utm data, Katie Wagner Social Media, marketing tips for services companies, original marketing content services, service business marketing ideas, service-based business, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County, video advertising, video advertising ideas, video marketing, video marketing ideas
3 Ways to Use Video in Your Marketing Strategy

3 Ways to Use Video in Your Marketing Strategy

| | |

Video marketing has become very popular in recent years. Social media platforms, like Facebook, Instagram, and LinkedIn, are giving more reach to posts that contain video. These channels prefer video because it is considerably more engaging than other forms of … Read More

best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, how to make a utm, how to read my utm data, Katie Wagner Social Media, marketing tips for services companies, original marketing content services, service business marketing ideas, service-based business, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County, video advertising, video advertising ideas, video marketing, video marketing ideas
Service-based-company-social-media-ideas-and-tips

How a Service-Based Company Can Use Social Media

| | |

We all know the importance of having a social media presence. As a business, social media can provide an opportunity to showcase your products and offer an authentic look inside your company. Social media is not as intuitive for service-based … Read More

best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, how to make a utm, how to read my utm data, Katie Wagner Social Media, marketing tips for services companies, original marketing content services, service business marketing ideas, service-based business, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County
what-is-utm

What is a UTM?

| | |

UTM stands for “Urchin Tracking Module.” It is a code that you place at the END of your URL. The purpose of the UTM is to track the source from where people clicked on your URL. If you use it … Read More

best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, how to make a utm, how to read my utm data, Katie Wagner Social Media, original marketing content services, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County, utm, utm code, utm data, what is utm
Choosing-the-best-Blog-image-best-practices

Best Practices For Choosing A Blog Hero Image

| | |

When sharing your blog online, the image you choose makes a big difference in the performance of that blog. In general, adding an image to your blog post can help generate 2.3x more social engagement than your usual plain-text updates. … Read More

best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, Katie Wagner Social Media, original marketing content services, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County
KWSM-How-To-Compare-Your-Business-Against-Competitors

How To Compare Your Business Against Competitors

| | |

Every successful business owner knows the importance of tracking their competition. However, with today’s technology, businesses can market to their audience like never before. Using the power of search engine marketing, social media marketing, and other digital marketing techniques, it … Read More

advertising, best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, Facebook, google, google ads, holiday marketing, instagram, Katie Wagner Social Media, linkedin, original marketing content services, ppc orange county, restaurant marketing, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County
KWSM-The-Ultimate-Restaurant-Marketing-Checklist-for-the-Holidays

The Ultimate Restaurant Marketing Checklist for the Holidays

| | |

As a restaurant owner, the holiday season is often the busiest time of year. Months in advance, your staff is taking reservations for holiday parties, and your chef is selecting the holiday specials you will be serving up. You have … Read More

advertising, best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, Facebook, google, google ads, holiday marketing, instagram, Katie Wagner Social Media, linkedin, original marketing content services, ppc orange county, restaurant marketing, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County

Which Online Advertising Platform Should I Advertise On?

| | |

Digital marketing is big business and a critical element of many companies’ business strategy.  In fact, Social media advertising alone is expected to generate $51.3 billion in revenue for 2018. According to Statista, this amount is set to grow 10.5 … Read More

advertising, best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, Facebook, google, google ads, how to blog, instagram, Katie Wagner Social Media, linkedin, original marketing content services, ppc orange county, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County
KWSM-Blog-The-Difference-Between-Targeting-Retargeting-and-Remarketing.

The Difference Between Targeting, Retargeting & Remarketing

| | |

There are many different audiences you can choose to market to online. Using powerful algorithms and website pixels, you can target people at all points of the buying cycle. Whether you’re a local restaurant that wants local customers in the … Read More

advertising, audience targeting, best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, how to blog, Katie Wagner Social Media, original marketing content services, ppc orange county, remarketing, retargeting, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County, targeting, Website Optimization

The Power of a Priceless Website

| | |

When it comes to marketing your business, there is nothing more powerful than a compelling website. In a world where first impressions are everything, your website is often the first way a potential client or customer connects with you and … Read More

best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, Katie Wagner Social Media, original marketing content services, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County

Responsiveness is Key; Commit to a Mobile-Ready Website Refresh

| | |

Connectivity is a necessity; and if you’re like many people these days, you can’t breathe without your electronic device.  That’s right. To some of the disciplined out there, OK… you’re better than us. But for the rest of us junkies, … Read More

best social media agency, blogs, business blogging atlanta, business blogging orange county, content marketing, content marketing today, Content Optimization, digital marketing agency orange county, Katie Wagner Social Media, original marketing content services, social media advertising, social media agencies, social media agency, Social Media consultant, Social Media Consultant Orange County, Social Media Strategy Orange County

Blog Categories

  • Content Creation
  • Content Optimization (SEO)
  • Online Advertising
  • Pay Per Click (PPC)
  • Search Engine Marketing
  • Search Engine Optimization (SEO)
  • Uncategorized
  • Video-Photography
  • Website Analytics
  • Website Design
  • Website Maintenance






info@kwsmdigital.com
(949) 436-5173

Orange County, CA
6 Journey
Suite 140
Aliso Viejo, CA 92656
Atlanta, GA
7000 Central Parkway
Suite 1100
Atlanta, GA 30328
Las Vegas, NV
1310 S. Third Street
Suite 100
Las Vegas, NV 89104

© 2021 KWSM: a web marketing agency