It’s easy to think of a moodboard as a project best suited for a teenage sleepover, but if you’re restricting your definition to this narrow idea, you’re missing out on a valuable tool for your business. A moodboard is like … Read More
In late 2018, LinkedIn started rolling out an Events feature. This feature is intended to provide LinkedIn members with “an easy way to create and join professional events that interest them.” The rollout has been slow, but rumor has it … Read More
SEO is a complex topic with many different types of strategies and schools of thought. But the ultimate goal of any SEO strategy is to help your website show up higher in Google search results when people search for keywords … Read More
The social media banner is your chance to evoke emotion in your visitors. Choose something that draws people into the one thing you would like them to know, think, or do when they get to your channel. If you do … Read More
Many of us are great writers, but your content only is as strong as your optimizations. Since there are four million blogs created every day, the search engines need to find ways to differentiate and rank one blog over another. … Read More
When you are creating your website or blog, the images you choose to use make a big difference in the user experience. Both because images have the ability to grab a person’s attention and because images have the ability to … Read More
No matter the offer, sometimes people do not want to fill out a form. It has nothing to do with your business; it’s just a personal preference. For example, some people prefer to talk on the phone and don’t like … Read More
The power of blogging is no secret. If you can regularly write high-quality content and post new articles to your website, Google will refer your blog as a resource to its users. If you write about relevant topics that interest … Read More
Just like your home, over the course of a year, your business’ website can start to get cluttered. Now that springtime has arrived, we are calling for a thorough spring cleaning! At KWSM: a web marketing agency, we go through … Read More
There are many schools of thought when it comes to duplicate content and how having duplicate content will affect your website in Google’s search results. The search engine has an incredibly complex algorithm that is being changed and improved upon … Read More
Almost every business today has a website. Some of these sites were made 20 years ago when the company first started and have not been touched ever since. Whereas, other websites are being monitored daily by an SEO expert. Wherever … Read More
As a business, utilizing Facebook is a great way to connect with your fans. Whether you use it to showcase your expertise to your clients and prospects, generate new business through Facebook Ads, or simply bring together your team – … Read More
When creating a website or landing page, you will most likely have a contact form somewhere on your page. This form gives anonymous prospects the ability to leave behind their contact information, so someone from your company can reach out … Read More
Encouraging your employees to be involved with your social media channels is a strategic approach to get that networking effect and grow your reach. If they decide to share or comment on your company’s posts, it is likely that their … Read More
At KWSM: a digital marketing agency, in order for us to develop comprehensive marketing strategies, we need to assess what is and isn’t working before we start working with a client. The best way to do that is to take … Read More
As a business, it is essential to have streamlined branding across all of your social media channels. Not only does this help with your brand recognition, but it also makes it easier for people to find you in their search. … Read More
When you are planning a vacation or time off, you may be wondering how you are going to keep your social media marketing up and running without you being there. Many business owners will just neglect their social media marketing … Read More
It is very likely you have heard about content marketing and why it is crucial for your B2B business. Unlike other forms of digital marketing, content marketing anticipates and meets an existing customer need, providing information to add value as … Read More
Videos are becoming increasingly popular on social media, especially on mobile. Over the past year, the time people spent watching videos online has increased by 80 percent. By 2019, internet video traffic will account for 80 percent of ALL consumer … Read More
Video marketing has become very popular in recent years. Social media platforms, like Facebook, Instagram, and LinkedIn, are giving more reach to posts that contain video. These channels prefer video because it is considerably more engaging than other forms of … Read More
We all know the importance of having a social media presence. As a business, social media can provide an opportunity to showcase your products and offer an authentic look inside your company. Social media is not as intuitive for service-based … Read More
UTM stands for “Urchin Tracking Module.” It is a code that you place at the END of your URL. The purpose of the UTM is to track the source from where people clicked on your URL. If you use it … Read More
When sharing your blog online, the image you choose makes a big difference in the performance of that blog. In general, adding an image to your blog post can help generate 2.3x more social engagement than your usual plain-text updates. … Read More
Every successful business owner knows the importance of tracking their competition. However, with today’s technology, businesses can market to their audience like never before. Using the power of search engine marketing, social media marketing, and other digital marketing techniques, it … Read More
As a restaurant owner, the holiday season is often the busiest time of year. Months in advance, your staff is taking reservations for holiday parties, and your chef is selecting the holiday specials you will be serving up. You have … Read More
Digital marketing is big business and a critical element of many companies’ business strategy. In fact, Social media advertising alone is expected to generate $51.3 billion in revenue for 2018. According to Statista, this amount is set to grow 10.5 … Read More
There are many different audiences you can choose to market to online. Using powerful algorithms and website pixels, you can target people at all points of the buying cycle. Whether you’re a local restaurant that wants local customers in the … Read More
When it comes to marketing your business, there is nothing more powerful than a compelling website. In a world where first impressions are everything, your website is often the first way a potential client or customer connects with you and … Read More
Connectivity is a necessity; and if you’re like many people these days, you can’t breathe without your electronic device. That’s right. To some of the disciplined out there, OK… you’re better than us. But for the rest of us junkies, … Read More