There are many schools of thought when it comes to duplicate content and how having duplicate content will affect your website in Google’s search results. The search engine has an incredibly complex algorithm that is being changed and improved upon … Read More
Almost every business today has a website. Some of these sites were made 20 years ago when the company first started and have not been touched ever since. Whereas, other websites are being monitored daily by an SEO expert. Wherever … Read More
If you are using Google Analytics to analyze your website traffic, you may have noticed an increase in your overall website traffic these last few months. While that is great, you may have been scratching your head as to why … Read More
Google Analytics is widely used among businesses and has often been hailed as the best, free tool to track website behavior. However, if you are not very familiar with website analytics, the platform can be quite daunting – it is … Read More
Did you know that people upload 300 hours of video every minute? With this amount of new video, it is becoming increasingly more difficult for businesses to make their videos stand out. But there is a way to push your … Read More
At KWSM: a digital marketing agency, in order for us to develop comprehensive marketing strategies, we need to assess what is and isn’t working before we start working with a client. The best way to do that is to take … Read More
When you are planning a vacation or time off, you may be wondering how you are going to keep your social media marketing up and running without you being there. Many business owners will just neglect their social media marketing … Read More
Video marketing has become very popular in recent years. Social media platforms, like Facebook, Instagram, and LinkedIn, are giving more reach to posts that contain video. These channels prefer video because it is considerably more engaging than other forms of … Read More
UTM stands for “Urchin Tracking Module.” It is a code that you place at the END of your URL. The purpose of the UTM is to track the source from where people clicked on your URL. If you use it … Read More