Does Google Hold Your Website To A Higher Standard?
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You may already be familiar with some of the ranking factors Google considers when ranking your website in search results. You may also be aware of how Google determines a site’s domain authority and how its algorithm distinguishes quality content … Read More

What You Need To Know About the AMP Project
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It’s as simple as looking at your site’s analytics: most of your traffic is mobile traffic. That’s how it is across the Internet, and that is why most brands are putting a “mobile-first” initiative on their websites. Search engines understand … Read More

Shine a Light on Dark Traffic
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Chances are high that you have run a report in Google Analytics before and have come across a startling realization: you have a significant amount of traffic being labeled as “direct.” For many websites, this number is on the rise, … Read More

How You Can Tell What Keywords Convert Before You Spend
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If you spent thousands of dollars in Google AdWords, or created hundreds of pages for your website that all were based around different keywords, you would undoubtedly collect actionable data on keyword conversions. Specifically, the data that would most likely … Read More

Don’t Neglect Local Searches with Your SEO
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Think about your search habits. What do you search for? Sometimes we are searching for news or other types of information, but most of the time we are looking for something. Whether we need a plumber, a restaurant reservation, or … Read More