How to Give Admin-Level Google Analytics Access

How to Give Admin Level Google Analytics AccessAt KWSM: a digital marketing agency, in order for us to develop comprehensive marketing strategies, we need to assess what is and isn’t working before we start working with a client.

The best way to do that is to take a dive into the Google Analytics. This will allow us to research our clients’ current website traffic and continue to track the performance of our digital marketing services.  One of the common questions people ask us is, “How do you I give someone admin access to my Google Analytics.”


We created this handy step-by-step guide:


6 Steps To Assign Google Analytics Admin Access

1. Go to and login

You will need to have the login to the email that is associated with your website.  It the bottom left corner you will see a small gear icon with the word “Admin” next to it. See the screenshot below to help locate it.

2. Select User Management

It should be located in the top left column. See the screenshot below to know where it is.

3. Add a New User

Click on the blue plus sign in the upper right corner (see screenshot) and select “Add New User.”

4. Enter in the Contact Email

Copy and paste the email of the person you are granting access to your site.  If you are working with KWSM: a digital marketing agency, reach out to anyone on our team.  If you do not have an email, please contact us.

Note: Make sure “Notify new users by email” is checked.

5. Select the “Edit” Permission Level

6. Select Add

In the upper right corner, you should see a blue button that says “Add.” Click that, and you are done!

If you have any questions or need help, please email your KWSM: a digital marketing agency main contact or contact us to get assigned a contact.


Data enables marketers to pinpoint the exact moment a message is most relevant to a consumer.

Is your website tracking all the data marketers need to improve your customer journey? What is this data saying about your current website performance? How can your website become even better to help you sell your products and service?

CONTACT US to schedule a complimentary website audit to check your site’s performance.




Follow Layla Lameijer:
Layla is an experienced digital marketer and a Content Editor at KWSM. She has worked on marketing strategies for startups, small businesses and established corporations in a variety of industries.

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