Your website is the cornerstone of all of your online business activities. Whether you sell a product or a professional service, the quality of your website will determine whether a customer will choose to work with you or your competitor.
While many business owners consider the content on their website, we often find they do not spend enough time looking at the speed of their website.
Why Do You Need a Fast Website?
A fast website is the key to providing an excellent user experience. Today’s world expects immediate gratification, so if your website takes more than 1 second (yes 1 SECOND) to load, you may lose your website visitors to the competition. Therefore, it’s vital to do everything you can to improve the speed of your website.
How Do You Speed Up Your Website?
Every website is different. So, the way to optimize the speed will also vary. An excellent way to get some insight into what is slowing down your website is by doing a Lighthouse Audit.
One of the most common optimizations our client’s websites need is to reduce the image and video file sizes. The reason this is so common is that most stock photos and cameras have a resolution that is far too large. When someone tries to load this large images on their phone’s WiFi, it can take over 30 seconds to load! Wowza!
How to Make Large Files Load Faster
Now, while some web developers may want to manually go in and scale down the file sizes of each photo and video, that is not always the best way to do it. Caching is a far easier technique to implement that can accomplish a similar result in far less time.
Caching is the temporary storage of web documents such as HTML pages and images. Basically your web browser stores copies of web pages you’ve visited recently to reduce its bandwidth usage, server load, and lag.
Interested in Caching Your Website?
KWSM: a web marketing agency has a team of web developers ready to help you cache your website. While we are at it, we’ll take a look at your entire Lighthouse Audit and provide you with additional recommendations to make sure your website is in best possible shape to begin converting website visitors into customers.
40% of people abandon a website that takes more than 3 seconds to load
Is your website fast enough? We have a very talented team of web designers who will be able to optimize your website, so it loads faster than the competition.
CLICK HERE to sign up for a complimentary 30 Minute Website Audit