How to Collect Leads Through Social Media

A man winning a giveaway that he entered as a result of B2B Lead Generation Marketing

New business is something all companies look for in their marketing efforts. While social media can be a key tool for branding and connecting with your audience, it can also be used as a lead generation method. Here’s how to collect leads through social media. Establish Your Brand Voice Your brand voice reflects your company’s […]

Marketing Lead Generation Tips for Digital Fundraising Campaigns

Marketing lead generation tips for a fundraising campaign

Attracting and engaging potential donors is a strategic combination of communication and persuasion, where understanding and applying the nuances of marketing lead generation can make all the difference. Whether you’re a nonprofit organization or a business raising money for a special cause, your fundraising campaign must accomplish two key objectives — connect with potential donors […]

Is Adobe Premiere Pro’s Team Projects Good For Collaborative Video Editing?

Using Video marketing to improve your website experience

You’re probably part of the 86% of Americans who owned a smartphone last year, according to Pew Research Center*. Surely you’ve been scrolling through your social media feed and saw an engaging video that caught your attention. That could be you, grabbing your audience’s attention in a landscape crowded with static images and text! Why […]

Social Media Case Study: Using Compelling Stories to Craft Engaging Content

At KWSM, we know that original content is crucial for establishing our clients as leaders in their industries. In every piece of content, whether it be a blog post, social media post, white paper, eBook, newsletter, or video, our goal is to provide valuable information for the client’s target audience that showcases their brand and […]

5 Ways to Use Images to Improve Your Content

use images to improve your content

For business owners, creating quality content is vital to engaging with our audience and attracting new customers. You might obsess over crafting the perfect blog post or creating visually stimulating social media content but often overlook one of the most critical features — pictures! As the Director of Content for KWSM, I’ve seen how big […]

Does AI Kill SEO-Rich Content? Bing and Google Say AI Helps Your Content Shine 

  There has been a lot of hyperbole, speculation, and faulty assumptions about AI’s role in Search as both Google and Bing create AI-enabled Search and Chat properties. Does AI, like Bing-GPT or Google’s SGE, kill SEO and content? As the VP of Strategy at KWSM, I went straight to the source – Michael Schechter, VP […]

How to Delete a Facebook Pixel from Business Manager | Updated February 2024

Updated February 1st, 2024 In the past few years, Facebook removed the ability to delete a Facebook pixel from Business Manager. However, there are solutions if you are aiming to stop using an outdated Pixel for your website. We recommend that if you do not want to use a pixel, ensure it is no longer […]

The Difference Between a Facebook Story and a Facebook Post | Updated June 2023

facebook story vs facebook post

Photo Credit: @astoldbymichelle Updated June 5, 2023 Brands have been telling their stories on Facebook for years. Educational content, meet-the-team posts, and behind-the-scenes footage have helped companies share the essence of their brand with the world. When we heard that Facebook literally gave us a Stories feature to help us visually depict what our companies […]

How to Enable Custom Thumbnails on YouTube 2024

Updated on May 4th, 2023: This post was originally published September 23rd, 2014 and has been revamped and updated for accuracy and comprehensiveness. Have you uploaded some great content to YouTube, only to see a few unsightly thumbnails to choose from for its preview? In the past, getting a decent thumbnail from a YouTube video […]

Celebrate World Social Media Day on June, 30th 2022 with KWSM

Although social media has had a short life, it’s safe to say that it has completely changed the way that people interact with each other all around the world today. World Social Media Day comes each year on June 30th and is a way to celebrate the importance of social media in our everyday lives. […]

Core Values at KWSM a digital marketing agency