Marketing Lead Generation Tips for Digital Fundraising Campaigns

Marketing lead generation tips for a fundraising campaign

Attracting and engaging potential donors is a strategic combination of communication and persuasion, where understanding and applying the nuances of marketing lead generation can make all the difference. Whether you’re a nonprofit organization or a business raising money for a special cause, your fundraising campaign must accomplish two key objectives — connect with potential donors […]

How Employer Branding Helps Attract New Talent and Retain Top Talent

Building a birdhouse to attract birds, the same way employer branding attracts candidates.

Employer branding is a lot like a birdhouse. Building a good one requires time, planning, and care. Why all the effort? Because you know that a well-constructed birdhouse will not only attract a variety of birds but also encourage them to stay, build a nest, and become long-term residents of your backyard. The same holds […]

How LinkedIn Can Support Your Digital Marketing Strategy

Is it true that LinkedIn can support your digital marketing strategy? Social media has become a key element in any effective digital marketing strategy. On LinkedIn specifically, customers look for industry information, including new potential roles to advance their careers, as well as product and service information and opportunities for one-on-one conversations with brands. These […]

How to Identify the Goals of a Digital Marketing Strategy

Goals of a Digital Marketing Strategy

How do you identify the goals of a digital marketing strategy? Setting and pursuing goals is often the biggest difference between successful digital marketing campaigns and struggling to make an impact.  To put it another way, your marketing efforts will be chaotic and ineffective if you don’t identify the goals of your digital marketing strategy […]

What Does it Cost to Send a Press Release?

A message in a bottle, floating out in the open ocean, lost at sea

Are you on the brink of a big breakthrough for your business, or are you ready to launch a new product but don’t know how to announce it from the rooftops? A press release is a great way to get in front of the media and your target audience and gain much-needed credibility. This is […]

Should You Hire A Digital Marketing Agency?

As a business owner, you are likely wearing a lot of different hats at your company. It can be overwhelming to take on responsibilities that don’t fall in line with your core strengths or passions.  Marketing tends to be one of those tasks that business owners know is necessary for the health of the company, […]

How to Find the Right Fit with a Digital Marketing Agency

brand journalism builds trust for business

As an organization, you are only as successful as the company you keep, which is why understanding how to find the right fit with a digital marketing agency is essential.  Partnering with an agency that aligns with your values can help you reach your goals so your business thrives and stays ahead of the competition. […]

3 Benefits of Brand Journalism for Small Businesses

How does brand journalism benefit small businesses in comparison to other content marketing methods? There are a lot of ways to approach digital marketing, both from a strategic and tactical perspective. After seeing some of those approaches at other agencies, I joined KWSM as a Senior Copywriter in part because of the opportunity to tell […]

5 Benefits of Using Brand Journalism to Share Your Company’s Story

brand journalism share your story

What is brand journalism, and how does sharing your company’s story make marketing more effective for your business? As a Senior Copywriter at KWSM (and a recovering journalist), I’ve seen other marketing agencies deliver hit-or-miss results because they were chasing trends and tactics, not relying on proven principles. In my experience, brand journalism is an […]

Core Values at KWSM a digital marketing agency