How do I increase my business’ organic social media reach?

It’s no secret that large social media platforms like Facebook and Instagram are increasingly operating on a pay-to-play model. What this means is that your regular, non-boosted posts may see a decline in organic reach (and other key metrics like engagement and impressions for that matter).     These social media platforms are trying to encourage […]

How to Write an Effective Social Media Caption

A huge part of social media is the creative aspect, and when we think of “creative” we default to thinking about videos and photos. While these elements are important and should illustrate your product, service, or whatever else your brand is talking about on social media, the caption for these posts is a crucial part […]

5 Things You Should Know About Facebook Shops

5 Things You Should Know About Facebook Shops

Facebook recently announced Facebook Shops, the newest option for businesses to sell their products and services online. The concept was created to live within the Facebook platform and allow shoppers to make purchases without ever leaving Facebook or Instagram. Your customers can browse, share, and buy within the platform. Is opening a Facebook Shop the […]

How To Make Your Facebook Stories Stand Out

How To Make Your Facebook Stories Stand Out, woman taking photo

Facebook Stories are rapidly growing in popularity as businesses are discovering an authentic way to connect with their audiences. Fans are using brand stories to learn about products, openly communicate with their favorite brands, and make online purchases. With 72% of businesses posting at least once a week, how do you get your fans to […]

KWSM Mentorship Program | Learning the Ropes in PR

What makes an agency great? Is it the quality of work produced? Or, maybe the size of the clients? Perhaps it all depends on how trendy the office space is…   While all of these factors can play a huge role in a company’s attractiveness, to me, what makes an agency great is how well […]

Social Media Content Ideas For March 2020

Posting consistently on social media can require a lot of thought and creativity. When it seems like your fresh out of content ideas, it can help to do some research on what is relevant. Maybe there’s a current event in the news that is trending online that you can tie to your brand. One easy […]

Press Release Distribution: 5 Components of a Killer PR Pitch

A superhero sitting at a table typing out a powerful public relations pitch

There are often two approaches in PR, leveraging your connections and storytelling. While there’s still something to be said about being well-connected – see LinkedIn – relying on friends, old colleagues, and contacts who owe you favors can leave you without a lifeline in a time of need. When you need to get coverage tomorrow, […]

Facebook Prepares for the Election Year | Advertisers, Proceed With Caution

It wasn’t too long ago that I heard some of my friends say they were considering deleting their Facebook accounts to escape the political uproar taking place on their news feeds. The sheer volume of political ads and aggressive debates seemed to monopolize the platform, and to make matters worse, a substantial amount of the […]

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