All Businesses Want For Christmas Is Optimized Google Ads Keywords

Whatever your business or industry, Google Ads can be highly effective when used strategically for growing website traffic and generating leads. But what happens when your ads aren’t generating leads?  There are several factors that must work cooperatively in order to achieve success with Google Ads; from the quality of your landing page, ad type, […]

In the News: Google, Facebook, and YouTube Share New Ad Updates

As a business owner, you are always trying to find ways to raise brand awareness and encourage your audience to buy from you. Now, Google, Facebook, and YouTube are making changes to their ads platforms to help. Google Creates a New Way to Track Video Ad Conversions Although users may not physically click on an […]

Event Support Through Digital Marketing | The Rolls Royce Cullinan Unveiling

At KWSM, our skills and experience extend beyond digital marketing, and often, our digital work is part of a bigger marketing strategy. In 2018, we had the chance to collaborate with EPURI Energy Drinks and Rolls Royce OC for a once in a lifetime opportunity – the unveiling of Rolls Royce’s first SUV, The Cullinan. […]

In the News: Google Introduces New Ways for Your Ads to be Discovered, Facebook Puts More Emphasis on Profile Verification, and Instagram Creates Features for Creators

In the News: Google Introduces New Ways for Your Ads to be Discovered, Facebook Puts More Emphasis on Profile Verification, and Instagram Creates Features for Creators

During this time when so many companies are suffering due to business closures and lack of spending, many business owners are turning to social media for guidance. Social media platforms are stepping up with new features to help businesses market in uncertain times. Google Re-introduces Discovery Ads According to Google, “86 percent of online consumers […]

Should I Turn Off My Google Ads During COVID-19?

should-i-turn-off-my-google-ads-during-covid-19

With all the uncertainty of the coronavirus, many business owners are making tough decisions about keeping their marketing efforts going or putting things on pause. At KWSM: a digital marketing agency, we have several clients who are running Google Ads as a part of their integrated digital marketing strategy. It can be easy to justify […]

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