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how to read my utm data

SSL Certificate: Still Showing as HTTP, not HTTPs

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We’ve had a lot of questions since our last blog post explained what is an SSL certificate and why does your website need one. We now find that people who decided to set up their SSL certificate on their own … Read More

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how-do-i-find-my-blog-on-wordpress

How Do I Find My Blog on WordPress?

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The power of blogging is no secret. If you can regularly write high-quality content and post new articles to your website, Google will refer your blog as a resource to its users. If you write about relevant topics that interest … Read More

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spring-cleaning-your-website-our-6-point-checklist

Spring Cleaning Your Website: Our 6-Point Checklist

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Just like your home, over the course of a year, your business’ website can start to get cluttered. Now that springtime has arrived, we are calling for a thorough spring cleaning! At KWSM: a web marketing agency, we go through … Read More

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SSL Certificate: What Is It & Why Do I Need It?

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One of the key components to building a high-quality website is to ensure that it is safe to use. As technology and hackers get smarter, so do the web maintenance requirements and responsibilities needed to keep a website safe. At … Read More

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does-duplicate-content-affect-my-website-seo

Does Duplicate Content Affect My Website SEO?

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There are many schools of thought when it comes to duplicate content and how having duplicate content will affect your website in Google’s search results. The search engine has an incredibly complex algorithm that is being changed and improved upon … Read More

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are-your-links-hurting-your-website-rank-in-search-results

Are Your Links Hurting Your Website Rank in Search Results?

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Almost every business today has a website. Some of these sites were made 20 years ago when the company first started and have not been touched ever since.  Whereas, other websites are being monitored daily by an SEO expert. Wherever … Read More

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why-do-i-have-so-much-website-traffic-from-ashburn

Why Do I Have So Much Website Traffic From Ashburn?

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If you are using Google Analytics to analyze your website traffic, you may have noticed an increase in your overall website traffic these last few months. While that is great, you may have been scratching your head as to why … Read More

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5 Things You Must Do When Posting a Blog

5 Things You Must Do When Posting a Blog

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As of 2018, there were 505 million blogs available on the internet. This number is increasing at a rate of 4 million blogs per day! In today’s digital age, there are some critical elements that your blog needs or you … Read More

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3 Most Important Metrics to Track For Google Analytics Beginners

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Google Analytics is widely used among businesses and has often been hailed as the best, free tool to track website behavior. However, if you are not very familiar with website analytics, the platform can be quite daunting – it is … Read More

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3 Creative Ways to Use Facebook Events as a Business

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As a business, utilizing Facebook is a great way to connect with your fans. Whether you use it to showcase your expertise to your clients and prospects, generate new business through Facebook Ads, or simply bring together your team – … Read More

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How to Make a Contact Form That Converts

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When creating a website or landing page, you will most likely have a contact form somewhere on your page. This form gives anonymous prospects the ability to leave behind their contact information, so someone from your company can reach out … Read More

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How To Involve Your Employees in Your Social Media Efforts

How To Involve Your Employees in Your Social Media Efforts

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Encouraging your employees to be involved with your social media channels is a strategic approach to get that networking effect and grow your reach. If they decide to share or comment on your company’s posts, it is likely that their … Read More

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How to SEO Optimize Your YouTube Videos

Get More Video Views With YouTube SEO

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Did you know that people upload 300 hours of video every minute?  With this amount of new video, it is becoming increasingly more difficult for businesses to make their videos stand out. But there is a way to push your … Read More

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How to Give Admin Level Google Analytics Access

How Do I Share My Google Analytics Account?

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At KWSM: a digital marketing agency, in order for us to develop comprehensive marketing strategies, we need to assess what is and isn’t working before we start working with a client. The best way to do that is to take … Read More

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The Difference Between Your Logo & Your Social Media Profile Photo

The Difference Between Your Logo & Your Social Media Profile Photo

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As a business, it is essential to have streamlined branding across all of your social media channels.  Not only does this help with your brand recognition, but it also makes it easier for people to find you in their search. … Read More

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How To Keep Your Social Media Going While You Are On Vacation

How To Keep Your Social Media Going While You Are On Vacation

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When you are planning a vacation or time off, you may be wondering how you are going to keep your social media marketing up and running without you being there. Many business owners will just neglect their social media marketing … Read More

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Content Marketing: Why a B2B Company Should Outsource It

Content Marketing: Why a B2B Company Should Outsource It

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It is very likely you have heard about content marketing and why it is crucial for your B2B business. Unlike other forms of digital marketing, content marketing anticipates and meets an existing customer need, providing information to add value as … Read More

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5 Tips to Make an Effective Social Media Video

5 Tips to Make a Compelling Social Media Video

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Videos are becoming increasingly popular on social media, especially on mobile. Over the past year, the time people spent watching videos online has increased by 80 percent. By 2019, internet video traffic will account for 80 percent of ALL consumer … Read More

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3 Ways to Use Video in Your Marketing Strategy

3 Ways to Use Video in Your Marketing Strategy

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Video marketing has become very popular in recent years. Social media platforms, like Facebook, Instagram, and LinkedIn, are giving more reach to posts that contain video. These channels prefer video because it is considerably more engaging than other forms of … Read More

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Service-based-company-social-media-ideas-and-tips

How a Service-Based Company Can Use Social Media

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We all know the importance of having a social media presence. As a business, social media can provide an opportunity to showcase your products and offer an authentic look inside your company. Social media is not as intuitive for service-based … Read More

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what-is-utm

What is a UTM?

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UTM stands for “Urchin Tracking Module.” It is a code that you place at the END of your URL. The purpose of the UTM is to track the source from where people clicked on your URL. If you use it … Read More

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