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KWSM-How-To-Compare-Your-Business-Against-Competitors

How To Compare Your Business Against Competitors

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Every successful business owner knows the importance of tracking their competition. However, with today’s technology, businesses can market to their audience like never before. Using the power of search engine marketing, social media marketing, and other digital marketing techniques, it … Read More

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KWSM-The-Ultimate-Restaurant-Marketing-Checklist-for-the-Holidays

The Ultimate Restaurant Marketing Checklist for the Holidays

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As a restaurant owner, the holiday season is often the busiest time of year. Months in advance, your staff is taking reservations for holiday parties, and your chef is selecting the holiday specials you will be serving up. You have … Read More

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Which Online Advertising Platform Should I Advertise On?

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Digital marketing is big business and a critical element of many companies’ business strategy.  In fact, Social media advertising alone is expected to generate $51.3 billion in revenue for 2018. According to Statista, this amount is set to grow 10.5 … Read More

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Building a Strong SEO Foundation

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SEO is changing. With each Google update, the dynamics of organic search evolves as the company works to keep itself relevant to the way people are searching. As these changes occur, you may think that you must revamp your whole … Read More

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How to Use Negative Keywords to Generate Better Results for Your Ads

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In a previous article, the different keyword match types were discussed. One of the primary goals of Search Engine Marketing is to make sure the keyword used to generate clicks are the most focused and relevant. This, in turn, would … Read More

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How to Use Match Types in an SEM Campaign

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Search Engine Marketing (SEM) or also referred to as Pay-Per-Click (PPC) is the process of showing ads for your company when particular keywords you have paid for on a “per click” basis are used in a search by a user. … Read More

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