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SEO is changing. With each Google update, the dynamics of organic search evolves as the company works to keep itself relevant to the way people are searching. As these changes occur, you may think that you must revamp your whole … Read More

In a previous article, the different keyword match types were discussed. One of the primary goals of Search Engine Marketing is to make sure the keyword used to generate clicks are the most focused and relevant. This, in turn, would … Read More

Search Engine Marketing (SEM) or also referred to as Pay-Per-Click (PPC) is the process of showing ads for your company when particular keywords you have paid for on a “per click” basis are used in a search by a user. … Read More