When you review the Google Analytics data, you find that you have a great average session duration, a higher than normal pages per session, but there are very few conversions. You begin to do some research, and you may find … Read More
Once you’ve determined how to handle some of the more intricate parts of your landing page design like the page design and development, for example, you might think that you’re in the clear. After all, writing about your product or … Read More
There’s a lot to think about when you set out to design or update your website. Web design is a large part of creating a successful website, but there are other factors to consider when building a site that converts. … Read More
It’s easy to think of a moodboard as a project best suited for a teenage sleepover, but if you’re restricting your definition to this narrow idea, you’re missing out on a valuable tool for your business. A moodboard is like … Read More
Landing pages can help you accomplish a variety of goals, from capturing leads to warming up potential customers and priming them for other marketing efforts further down the sales funnel. Regardless of its specific goal or call to action (CTAs), … Read More
From your website to your social media channels, your business collateral, product packaging, and more, the way that you define how your brand appears to your consumers should feel consistent and recognizable everywhere. The most effective way to do this … Read More
When we think of successful web design, we often think of sleek, impressive sites with all of the latest bells and whistles. Unfortunately, however, even the flashiest sites can fall flat if they’re not calibrated correctly. Building a successful website … Read More
Good web design doesn’t just look good; it also directs your customers’ attention and helps them make the decisions you want them to make about your business. Just as important as determining whether you need a web design update is … Read More
Your website is one of the first impressions your customers have of your business. Particularly now when more interactions than ever before have been forced into the virtual realm, your website should not only accurately reflect your business, but its … Read More
In late 2018, LinkedIn started rolling out an Events feature. This feature is intended to provide LinkedIn members with “an easy way to create and join professional events that interest them.” The rollout has been slow, but rumor has it … Read More
Starting in July 2019, our web team has been tracking a hacker group that is exploiting vulnerabilities in over 60 million WordPress websites. They get in through your website’s “backdoor” and create a rogue admin login so they can continue … Read More
As technology improves and the internet is becoming universally accessible, consumers are spending more time on their mobile devices. The average US adult now spends 2 hours and 55 minutes on their smartphone per day, a 9-minute increase from 2018. … Read More
SEO is a complex topic with many different types of strategies and schools of thought. But the ultimate goal of any SEO strategy is to help your website show up higher in Google search results when people search for keywords … Read More
Your website is the cornerstone of all of your online business activities. Whether you sell a product or a professional service, the quality of your website will determine whether a customer will choose to work with you or your competitor. … Read More
As a business owner or company, you may have come across the term “ADA compliant,” but may not fully understand what it means and how to properly ensure that your business website passes the test. KWSM: a web marketing agency … Read More
The social media banner is your chance to evoke emotion in your visitors. Choose something that draws people into the one thing you would like them to know, think, or do when they get to your channel. If you do … Read More
Many of us are great writers, but your content only is as strong as your optimizations. Since there are four million blogs created every day, the search engines need to find ways to differentiate and rank one blog over another. … Read More
When you are creating your website or blog, the images you choose to use make a big difference in the user experience. Both because images have the ability to grab a person’s attention and because images have the ability to … Read More
We’ve had a lot of questions since our last blog post explained what is an SSL certificate and why does your website need one. We now find that people who decided to set up their SSL certificate on their own … Read More
No matter the offer, sometimes people do not want to fill out a form. It has nothing to do with your business; it’s just a personal preference. For example, some people prefer to talk on the phone and don’t like … Read More
Most companies with an online presence are using third party plugins to strengthen their website. Commonly used plugin tools power your contact form, SEO optimization, website security, and image caching. Relying on plugins saves your web developer a lot of … Read More
The power of blogging is no secret. If you can regularly write high-quality content and post new articles to your website, Google will refer your blog as a resource to its users. If you write about relevant topics that interest … Read More
Just like your home, over the course of a year, your business’ website can start to get cluttered. Now that springtime has arrived, we are calling for a thorough spring cleaning! At KWSM: a web marketing agency, we go through … Read More
One of the key components to building a high-quality website is to ensure that it is safe to use. As technology and hackers get smarter, so do the web maintenance requirements and responsibilities needed to keep a website safe. At … Read More
There are many schools of thought when it comes to duplicate content and how having duplicate content will affect your website in Google’s search results. The search engine has an incredibly complex algorithm that is being changed and improved upon … Read More
Almost every business today has a website. Some of these sites were made 20 years ago when the company first started and have not been touched ever since. Whereas, other websites are being monitored daily by an SEO expert. Wherever … Read More
If you are using Google Analytics to analyze your website traffic, you may have noticed an increase in your overall website traffic these last few months. While that is great, you may have been scratching your head as to why … Read More
As of 2018, there were 505 million blogs available on the internet. This number is increasing at a rate of 4 million blogs per day! In today’s digital age, there are some critical elements that your blog needs or you … Read More
Google Analytics is widely used among businesses and has often been hailed as the best, free tool to track website behavior. However, if you are not very familiar with website analytics, the platform can be quite daunting – it is … Read More
As a business, utilizing Facebook is a great way to connect with your fans. Whether you use it to showcase your expertise to your clients and prospects, generate new business through Facebook Ads, or simply bring together your team – … Read More
When creating a website or landing page, you will most likely have a contact form somewhere on your page. This form gives anonymous prospects the ability to leave behind their contact information, so someone from your company can reach out … Read More
Encouraging your employees to be involved with your social media channels is a strategic approach to get that networking effect and grow your reach. If they decide to share or comment on your company’s posts, it is likely that their … Read More
Did you know that people upload 300 hours of video every minute? With this amount of new video, it is becoming increasingly more difficult for businesses to make their videos stand out. But there is a way to push your … Read More
At KWSM: a digital marketing agency, in order for us to develop comprehensive marketing strategies, we need to assess what is and isn’t working before we start working with a client. The best way to do that is to take … Read More
As a business, it is essential to have streamlined branding across all of your social media channels. Not only does this help with your brand recognition, but it also makes it easier for people to find you in their search. … Read More
When you are planning a vacation or time off, you may be wondering how you are going to keep your social media marketing up and running without you being there. Many business owners will just neglect their social media marketing … Read More
It is very likely you have heard about content marketing and why it is crucial for your B2B business. Unlike other forms of digital marketing, content marketing anticipates and meets an existing customer need, providing information to add value as … Read More
Videos are becoming increasingly popular on social media, especially on mobile. Over the past year, the time people spent watching videos online has increased by 80 percent. By 2019, internet video traffic will account for 80 percent of ALL consumer … Read More
Video marketing has become very popular in recent years. Social media platforms, like Facebook, Instagram, and LinkedIn, are giving more reach to posts that contain video. These channels prefer video because it is considerably more engaging than other forms of … Read More
We all know the importance of having a social media presence. As a business, social media can provide an opportunity to showcase your products and offer an authentic look inside your company. Social media is not as intuitive for service-based … Read More
UTM stands for “Urchin Tracking Module.” It is a code that you place at the END of your URL. The purpose of the UTM is to track the source from where people clicked on your URL. If you use it … Read More
When sharing your blog online, the image you choose makes a big difference in the performance of that blog. In general, adding an image to your blog post can help generate 2.3x more social engagement than your usual plain-text updates. … Read More
Every successful business owner knows the importance of tracking their competition. However, with today’s technology, businesses can market to their audience like never before. Using the power of search engine marketing, social media marketing, and other digital marketing techniques, it … Read More
As a restaurant owner, the holiday season is often the busiest time of year. Months in advance, your staff is taking reservations for holiday parties, and your chef is selecting the holiday specials you will be serving up. You have … Read More
Digital marketing is big business and a critical element of many companies’ business strategy. In fact, Social media advertising alone is expected to generate $51.3 billion in revenue for 2018. According to Statista, this amount is set to grow 10.5 … Read More
There are many different audiences you can choose to market to online. Using powerful algorithms and website pixels, you can target people at all points of the buying cycle. Whether you’re a local restaurant that wants local customers in the … Read More
You have a unique product on your hands, without a doubt. So why aren’t you receiving new customers? You’re active on social media, you’re creating ads, your networking and attending events to get your brand name working, but there’s no … Read More
Chances are high that you have run a report in Google Analytics before and have come across a startling realization: you have a significant amount of traffic being labeled as “direct.” For many websites, this number is on the rise, … Read More
Whether you run a Fortune 500 company, or you’re the brains and brawn behind a small or mid-sized business, your goal is the same: Success. Getting there often requires many approaches, and there’s no doubt your website, and more specifically, … Read More
Are you using voice related keywords in your PPC campaigns? If you are like most people, you most likely are adding phrases such as, “local,” “near me,” or “nearby” to your keywords. That step is a good start, but people … Read More
Do you have a service-based or product-based business? That is the root question you have to ask yourself when choosing keywords for your pay-per-click campaign. The reason why you ask yourself this question is to determine whether you need “informational” … Read More
Think about your search habits. What do you search for? Sometimes we are searching for news or other types of information, but most of the time we are looking for something. Whether we need a plumber, a restaurant reservation, or … Read More
Whether you work in a calendar year or a fiscal year, you are often assessing your next steps. Don’t neglect your website. Now is an excellent time to look to the future and make sure that your SEO strategy keeps … Read More
When it comes to marketing your business, there is nothing more powerful than a compelling website. In a world where first impressions are everything, your website is often the first way a potential client or customer connects with you and … Read More
Connectivity is a necessity; and if you’re like many people these days, you can’t breathe without your electronic device. That’s right. To some of the disciplined out there, OK… you’re better than us. But for the rest of us junkies, … Read More
You may be optimizing for mobile devices with SEO but are you doing the same for pay per click (PPC) campaigns? If not, you should be as mobile searches will only grow. Currently, over half of all searches are performed … Read More
SEO is changing. With each Google update, the dynamics of organic search evolves as the company works to keep itself relevant to the way people are searching. As these changes occur, you may think that you must revamp your whole … Read More
In a previous article, the different keyword match types were discussed. One of the primary goals of Search Engine Marketing is to make sure the keyword used to generate clicks are the most focused and relevant. This, in turn, would … Read More
Search Engine Marketing (SEM) or also referred to as Pay-Per-Click (PPC) is the process of showing ads for your company when particular keywords you have paid for on a “per click” basis are used in a search by a user. … Read More