You may already be familiar with some of the ranking factors Google considers when ranking your website in search results. You may also be aware of how Google determines a site’s domain authority and how its algorithm distinguishes quality content … Read More
It’s as simple as looking at your site’s analytics: most of your traffic is mobile traffic. That’s how it is across the Internet, and that is why most brands are putting a “mobile-first” initiative on their websites. Search engines understand … Read More
Chances are high that you have run a report in Google Analytics before and have come across a startling realization: you have a significant amount of traffic being labeled as “direct.” For many websites, this number is on the rise, … Read More
SEO is changing. With each Google update, the dynamics of organic search evolves as the company works to keep itself relevant to the way people are searching. As these changes occur, you may think that you must revamp your whole … Read More
In a previous article, the different keyword match types were discussed. One of the primary goals of Search Engine Marketing is to make sure the keyword used to generate clicks are the most focused and relevant. This, in turn, would … Read More
Search Engine Marketing (SEM) or also referred to as Pay-Per-Click (PPC) is the process of showing ads for your company when particular keywords you have paid for on a “per click” basis are used in a search by a user. … Read More