Marketing Lead Generation Tips for Digital Fundraising Campaigns

Marketing lead generation tips for a fundraising campaign

Attracting and engaging potential donors is a strategic combination of communication and persuasion, where understanding and applying the nuances of marketing lead generation can make all the difference. Whether you’re a nonprofit organization or a business raising money for a special cause, your fundraising campaign must accomplish two key objectives — connect with potential donors […]

Social Media Case Study: Using Compelling Stories to Craft Engaging Content

At KWSM, we know that original content is crucial for establishing our clients as leaders in their industries. In every piece of content, whether it be a blog post, social media post, white paper, eBook, newsletter, or video, our goal is to provide valuable information for the client’s target audience that showcases their brand and […]

How to Enable Custom Thumbnails on YouTube 2024

Updated on May 4th, 2023: This post was originally published September 23rd, 2014 and has been revamped and updated for accuracy and comprehensiveness. Have you uploaded some great content to YouTube, only to see a few unsightly thumbnails to choose from for its preview? In the past, getting a decent thumbnail from a YouTube video […]

Take a Digital Deep-Dive with our NEW Social Media Bootcamp Webinars

Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.    If you feel stuck at any stage of your social media marketing campaign, our Social Media Bootcamp webinars are for you! […]

“I Am a Leader” | Life Lessons from KWSM’s Leadership Program

Over the last three months, I was fortunate enough to take part in KWSM’s Leadership Program — a 12-week program led by KWSM CEO and President Katie Wagner, and designed to examine what constitutes great leadership, analyze members’ natural leadership styles, and take actionable steps towards improving our leadership skills.   This program drastically changed […]

Top 4 Webinar Tips | Atlanta Businesses Keep Audiences Engaged During COVID-19

webinar tips atlanta

Now more than ever, we are in a digital-centric world. Businesses across all industries have been competing to deliver the most engaging content for a while now, but this has only increased since the rise of COVID-19. There is more pressure than ever for businesses to step up their digital game if they want to […]

3 Signs Your Business Needs Local SEO

Let’s face it, marketing budgets aren’t bottomless. Your company’s dollars are a limited resource, which is all the more reason to make every dollar count.  Luckily, in 2020 and beyond, there are many cost-effective ways to elevate your marketing strategy, and one of these is SEO. You already have a website, so investing in a […]

Virtual Networking Opportunities for Atlanta Business Owners

Networking during COVID-19 looks totally different from the traditional ways business owners are used to. With no public speaking events or conferences to attend, many professionals in Atlanta are struggling to find new, digital methods of getting their message out and forming the relationships they need in order to bring in business.    Luckily, there […]

How KWSM’s CEO Learned to Lead

An effective leader’s impact continues to motivate and inspire those around them, even years into the future. Many companies today achieve greatness because of someone who influenced their leaders years before.   For the past 10 years, KWSM has been piloted by our fearless leader and President/CEO, Katie Wagner. While many of us on the […]

Atlanta Law Firms Use Webinars to Expand Their Reach as the Pandemic Continues

law firms use webinars

It has officially been more than 5 months since Atlanta businesses started closing their doors and shifted to working from home in the wake of COVID-19. Now, even as businesses reopen and employees begin to make their way back into the office, it’s clear that many things simply cannot go back to the way they […]

Core Values at KWSM a digital marketing agency