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social media advertising

Fundamental Tips for Landing Page Copy That Converts

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Once you’ve determined how to handle some of the more intricate parts of your landing page design like the page design and development, for example, you might think that you’re in the clear. After all, writing about your product or … Read More

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Create Website CTAs That Convert With These Five Tips

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There’s a lot to think about when you set out to design or update your website. Web design is a large part of creating a successful website, but there are other factors to consider when building a site that converts.  … Read More

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Why Moodboards Are a Powerful Tool for Your Business

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It’s easy to think of a moodboard as a project best suited for a teenage sleepover, but if you’re restricting your definition to this narrow idea, you’re missing out on a valuable tool for your business. A moodboard is like … Read More

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3 Design Tips for Increasing Landing Page Conversions

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Landing pages can help you accomplish a variety of goals, from capturing leads to warming up potential customers and priming them for other marketing efforts further down the sales funnel. Regardless of its specific goal or call to action (CTAs), … Read More

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Creating a Brand Style Guide for Your Business

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From your website to your social media channels, your business collateral, product packaging, and more, the way that you define how your brand appears to your consumers should feel consistent and recognizable everywhere. The most effective way to do this … Read More

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Three Things All Websites Need in Order to Succeed

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When we think of successful web design, we often think of sleek, impressive sites with all of the latest bells and whistles. Unfortunately, however, even the flashiest sites can fall flat if they’re not calibrated correctly. Building a successful website … Read More

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5 Elements to Elevate your Web Design

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Good web design doesn’t just look good; it also directs your customers’ attention and helps them make the decisions you want them to make about your business. Just as important as determining whether you need a web design update is … Read More

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How to Tell If Your Website Needs an Update

How to Tell If Your Website Needs an Update

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Your website is one of the first impressions your customers have of your business. Particularly now when more interactions than ever before have been forced into the virtual realm, your website should not only accurately reflect your business, but its … Read More

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LinkedIn Events: The Launch Has Arrived

LinkedIn Events: The Launch Has Arrived

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In late 2018, LinkedIn started rolling out an Events feature. This feature is intended to provide LinkedIn members with “an easy way to create and join professional events that interest them.” The rollout has been slow, but rumor has it … Read More

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Hack-Alert-60-Million-WordPress-Websites-At-Risk-of-this-New-Backdoor-Attack

Hack Alert: 60 Million WordPress Websites At Risk of this New Backdoor Attack

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Starting in July 2019, our web team has been tracking a hacker group that is exploiting vulnerabilities in over 60 million WordPress websites. They get in through your website’s “backdoor” and create a rogue admin login so they can continue … Read More

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5-key-factors-to-a-mobile-friendly-website

5 Key Factors to a Mobile-Friendly Website

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As technology improves and the internet is becoming universally accessible, consumers are spending more time on their mobile devices. The average US adult now spends 2 hours and 55 minutes on their smartphone per day, a 9-minute increase from 2018. … Read More

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How-to-Start-a-Content-Based-SEO-Strategy

How to Start a Content-Based SEO Strategy

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SEO is a complex topic with many different types of strategies and schools of thought. But the ultimate goal of any SEO strategy is to help your website show up higher in Google search results when people search for keywords … Read More

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how-to-make-my-website-faster-with-caching

How to Make My Website Faster with Caching

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Your website is the cornerstone of all of your online business activities. Whether you sell a product or a professional service, the quality of your website will determine whether a customer will choose to work with you or your competitor. … Read More

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What-Does-It-Mean-to-Have-an-ADA-Compliant-Website

What Does It Mean to Have an ADA Compliant Website?

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As a business owner or company, you may have come across the term “ADA compliant,” but may not fully understand what it means and how to properly ensure that your business website passes the test. KWSM: a web marketing agency … Read More

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social-media-banner-design-tips

Social Media Banner Design Tips

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The social media banner is your chance to evoke emotion in your visitors. Choose something that draws people into the one thing you would like them to know, think, or do when they get to your channel. If you do … Read More

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best-practices-for-blog-formatting

Best Practices for Blog Formatting

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Many of us are great writers, but your content only is as strong as your optimizations. Since there are four million blogs created every day, the search engines need to find ways to differentiate and rank one blog over another. … Read More

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why-should-i-add-alt-tags-to-my-images-KWSM

Why Should I Add Alt Tags to My Images?

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When you are creating your website or blog, the images you choose to use make a big difference in the user experience. Both because images have the ability to grab a person’s attention and because images have the ability to … Read More

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SSL Certificate: Still Showing as HTTP, not HTTPs

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We’ve had a lot of questions since our last blog post explained what is an SSL certificate and why does your website need one. We now find that people who decided to set up their SSL certificate on their own … Read More

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3-creative-ways-to-get-leads-to-contact-you

3 Creative Ways to Get Leads to Contact You

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No matter the offer, sometimes people do not want to fill out a form. It has nothing to do with your business; it’s just a personal preference. For example, some people prefer to talk on the phone and don’t like … Read More

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why-do-you-need-to-update-your-website-plugins

Why Do You Need to Update Your Website Plugins?

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Most companies with an online presence are using third party plugins to strengthen their website. Commonly used plugin tools power your contact form, SEO optimization, website security, and image caching. Relying on plugins saves your web developer a lot of … Read More

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how-do-i-find-my-blog-on-wordpress

How Do I Find My Blog on WordPress?

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The power of blogging is no secret. If you can regularly write high-quality content and post new articles to your website, Google will refer your blog as a resource to its users. If you write about relevant topics that interest … Read More

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spring-cleaning-your-website-our-6-point-checklist

Spring Cleaning Your Website: Our 6-Point Checklist

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Just like your home, over the course of a year, your business’ website can start to get cluttered. Now that springtime has arrived, we are calling for a thorough spring cleaning! At KWSM: a web marketing agency, we go through … Read More

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SSL Certificate: What Is It & Why Do I Need It?

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One of the key components to building a high-quality website is to ensure that it is safe to use. As technology and hackers get smarter, so do the web maintenance requirements and responsibilities needed to keep a website safe. At … Read More

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does-duplicate-content-affect-my-website-seo

Does Duplicate Content Affect My Website SEO?

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There are many schools of thought when it comes to duplicate content and how having duplicate content will affect your website in Google’s search results. The search engine has an incredibly complex algorithm that is being changed and improved upon … Read More

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are-your-links-hurting-your-website-rank-in-search-results

Are Your Links Hurting Your Website Rank in Search Results?

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Almost every business today has a website. Some of these sites were made 20 years ago when the company first started and have not been touched ever since.  Whereas, other websites are being monitored daily by an SEO expert. Wherever … Read More

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why-do-i-have-so-much-website-traffic-from-ashburn

Why Do I Have So Much Website Traffic From Ashburn?

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If you are using Google Analytics to analyze your website traffic, you may have noticed an increase in your overall website traffic these last few months. While that is great, you may have been scratching your head as to why … Read More

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5 Things You Must Do When Posting a Blog

5 Things You Must Do When Posting a Blog

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As of 2018, there were 505 million blogs available on the internet. This number is increasing at a rate of 4 million blogs per day! In today’s digital age, there are some critical elements that your blog needs or you … Read More

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3 Most Important Metrics to Track For Google Analytics Beginners

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Google Analytics is widely used among businesses and has often been hailed as the best, free tool to track website behavior. However, if you are not very familiar with website analytics, the platform can be quite daunting – it is … Read More

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3 Creative Ways to Use Facebook Events as a Business

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As a business, utilizing Facebook is a great way to connect with your fans. Whether you use it to showcase your expertise to your clients and prospects, generate new business through Facebook Ads, or simply bring together your team – … Read More

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How to Make a Contact Form That Converts

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When creating a website or landing page, you will most likely have a contact form somewhere on your page. This form gives anonymous prospects the ability to leave behind their contact information, so someone from your company can reach out … Read More

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How To Involve Your Employees in Your Social Media Efforts

How To Involve Your Employees in Your Social Media Efforts

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Encouraging your employees to be involved with your social media channels is a strategic approach to get that networking effect and grow your reach. If they decide to share or comment on your company’s posts, it is likely that their … Read More

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How to SEO Optimize Your YouTube Videos

Get More Video Views With YouTube SEO

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Did you know that people upload 300 hours of video every minute?  With this amount of new video, it is becoming increasingly more difficult for businesses to make their videos stand out. But there is a way to push your … Read More

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How to Give Admin Level Google Analytics Access

How Do I Share My Google Analytics Account?

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At KWSM: a digital marketing agency, in order for us to develop comprehensive marketing strategies, we need to assess what is and isn’t working before we start working with a client. The best way to do that is to take … Read More

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The Difference Between Your Logo & Your Social Media Profile Photo

The Difference Between Your Logo & Your Social Media Profile Photo

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As a business, it is essential to have streamlined branding across all of your social media channels.  Not only does this help with your brand recognition, but it also makes it easier for people to find you in their search. … Read More

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How To Keep Your Social Media Going While You Are On Vacation

How To Keep Your Social Media Going While You Are On Vacation

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When you are planning a vacation or time off, you may be wondering how you are going to keep your social media marketing up and running without you being there. Many business owners will just neglect their social media marketing … Read More

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Content Marketing: Why a B2B Company Should Outsource It

Content Marketing: Why a B2B Company Should Outsource It

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It is very likely you have heard about content marketing and why it is crucial for your B2B business. Unlike other forms of digital marketing, content marketing anticipates and meets an existing customer need, providing information to add value as … Read More

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5 Tips to Make an Effective Social Media Video

5 Tips to Make a Compelling Social Media Video

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Videos are becoming increasingly popular on social media, especially on mobile. Over the past year, the time people spent watching videos online has increased by 80 percent. By 2019, internet video traffic will account for 80 percent of ALL consumer … Read More

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3 Ways to Use Video in Your Marketing Strategy

3 Ways to Use Video in Your Marketing Strategy

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Video marketing has become very popular in recent years. Social media platforms, like Facebook, Instagram, and LinkedIn, are giving more reach to posts that contain video. These channels prefer video because it is considerably more engaging than other forms of … Read More

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Service-based-company-social-media-ideas-and-tips

How a Service-Based Company Can Use Social Media

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We all know the importance of having a social media presence. As a business, social media can provide an opportunity to showcase your products and offer an authentic look inside your company. Social media is not as intuitive for service-based … Read More

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what-is-utm

What is a UTM?

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UTM stands for “Urchin Tracking Module.” It is a code that you place at the END of your URL. The purpose of the UTM is to track the source from where people clicked on your URL. If you use it … Read More

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Choosing-the-best-Blog-image-best-practices

Best Practices For Choosing A Blog Hero Image

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When sharing your blog online, the image you choose makes a big difference in the performance of that blog. In general, adding an image to your blog post can help generate 2.3x more social engagement than your usual plain-text updates. … Read More

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KWSM-How-To-Compare-Your-Business-Against-Competitors

How To Compare Your Business Against Competitors

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Every successful business owner knows the importance of tracking their competition. However, with today’s technology, businesses can market to their audience like never before. Using the power of search engine marketing, social media marketing, and other digital marketing techniques, it … Read More

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KWSM-The-Ultimate-Restaurant-Marketing-Checklist-for-the-Holidays

The Ultimate Restaurant Marketing Checklist for the Holidays

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As a restaurant owner, the holiday season is often the busiest time of year. Months in advance, your staff is taking reservations for holiday parties, and your chef is selecting the holiday specials you will be serving up. You have … Read More

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Which Online Advertising Platform Should I Advertise On?

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Digital marketing is big business and a critical element of many companies’ business strategy.  In fact, Social media advertising alone is expected to generate $51.3 billion in revenue for 2018. According to Statista, this amount is set to grow 10.5 … Read More

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Website Customer Experience | KWSM Design | Top Down shot of persons legs dangling over side of building with city blocks and buildings below

How to Improve Customer Experience on Your Website

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You have a unique product on your hands, without a doubt. So why aren’t you receiving new customers? You’re active on social media, you’re creating ads, your networking and attending events to get your brand name working, but there’s no … Read More

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Make Your Landing Page A Launch Pad For Your Business

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Whether you run a Fortune 500 company, or you’re the brains and brawn behind a small or mid-sized business, your goal is the same: Success. Getting there often requires many approaches, and there’s no doubt your website, and more specifically, … Read More

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Targeting Voice Keywords with PPC

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Are you using voice related keywords in your PPC campaigns? If you are like most people, you most likely are adding phrases such as, “local,” “near me,” or “nearby” to your keywords. That step is a good start, but people … Read More

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The Types of Keywords You Use in Your PPC Campaign Guarantee its Success or Failure

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Do you have a service-based or product-based business?  That is the root question you have to ask yourself when choosing keywords for your pay-per-click campaign.  The reason why you ask yourself this question is to determine whether you need “informational” … Read More

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Don’t Neglect Local Searches with Your SEO

Don’t Neglect Local Searches with Your SEO

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Think about your search habits. What do you search for? Sometimes we are searching for news or other types of information, but most of the time we are looking for something. Whether we need a plumber, a restaurant reservation, or … Read More

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Be Prepared for Upcoming Google Changes

Be Prepared for Upcoming Google Changes

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Whether you work in a calendar year or a fiscal year, you are often assessing your next steps. Don’t neglect your website. Now is an excellent time to look to the future and make sure that your SEO strategy keeps … Read More

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The Power of a Priceless Website

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When it comes to marketing your business, there is nothing more powerful than a compelling website. In a world where first impressions are everything, your website is often the first way a potential client or customer connects with you and … Read More

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Responsiveness is Key; Commit to a Mobile-Ready Website Refresh

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Connectivity is a necessity; and if you’re like many people these days, you can’t breathe without your electronic device.  That’s right. To some of the disciplined out there, OK… you’re better than us. But for the rest of us junkies, … Read More

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Don’t Neglect Mobile for Your PPC Campaigns

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You may be optimizing for mobile devices with SEO but are you doing the same for pay per click (PPC) campaigns? If not, you should be as mobile searches will only grow. Currently, over half of all searches are performed … Read More

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