Creative Video Marketing Ideas for Instagram Reels

Creative Video Marketing Ideas for Instagram Reels

Times are changing, and there’s a noticeable shift in how people consume content. Increasingly, short-form videos are becoming the go-to source in small business video marketing, for both information and entertainment. Users are seeking content that offers more than static images and plain text; they crave interactive and engaging experiences. With the rise of short-form […]

6 Benefits of Video Marketing

An influencer making a video with a ring light, reaping the benefits of video marketing done right.

Video is a game-changer in marketing. It’s more than just a trend; it’s reshaping the way we tell our business’s story and connect with our audiences.  From enhancing user engagement and boosting SEO rankings to increasing conversion rates and building a brand identity, the benefits of video marketing are clear and compelling. This shift toward […]

Video Marketing: 5 Styles to Market Your Small Business

Video Marketing: 5 Styles to Market Your Small Business

Video is a powerful tool to use when marketing your business. With its easy-to-digest format, users and potential customers will remain engaged with you as you guide them through a visual journey. If you’re a small business owner that’s feeling stuck on how to wow new customers or market your company – consider using video […]

3 Easy Ways to Incorporate Video Into Your Marketing Strategy

easy_ways_to_incorporate_video_in_marketing_strategy

Even though digital marketing is communicated from device to device, humanizing your content and brand is essential for effective marketing. Your audience only sees your business through a screen, but they should be able to tell there is a person on the other end of the posts and feel connected to your brand on a […]

Affordable & Socially Distanced Video Content Solutions from KWSM

Our next KWSM Video Studio Day is scheduled at our Orange County office on August 6, 2020. You are invited to join us for a safe, socially distanced video shoot to enhance your business’s digital marketing without breaking the bank. This opportunity is a great way to refresh the video content for your website or […]

Lights, Camera, Action: How to Imitate Movie Marketing for Your Small Business

Lights, Camera, Action: How to Imitate Movie Marketing for Your Small Business

We have all seen the impeccably timed trailer releases and highlight videos for Hollywood blockbusters. Marketing teams seem to have their strategies laid out and ironed to perfection for their target audiences. The scale of their efforts can be out of reach for small businesses, but the principles of their work can be used by anyone.   […]

Hop On Board the Vertical Social Media TV Train

time lapse of train on the tracks

You spot something epic; and like millions of others, you stop to pull your phone out to record it. Question: do you hold your phone vertically or horizontally? If you said vertically, you’re like many others accelerating the trend of vertical videos on social media.   YouTube, IGTV, Snapchat, Facebook Watch…social media TV is on […]

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