The most obvious piece of the success of KWSM, and the biggest reason many of us are here, is that they hire based on the fit within the organization instead of hiring to fill a position. Looking at the people first and hiring who fits in with the company culture and ideals shows their dedication to keeping the company friendly and enjoyable, and recognizes that someone willing to learn and grow is far more important than anything else. Recognition is another big piece. Good work is always recognized, from the smallest successes to the largest. Everyone feels appreciated and like they have a support system that will go to bat for them. Having management that cares more about teaching and guiding your career than the bottom line is unique in every industry, but particularly in the social media marketing world.