Why Do I Have So Much Website Traffic From Ashburn?

If you are using Google Analytics to analyze your website traffic, you may have noticed an increase in your overall website traffic these last few months. While that is great, you may have been scratching your head as to why the new influx in traffic comes with a much higher bounce rate, a reduced time on site, and an extremely high drop-off on your home page.

Don’t worry; you were not the only one who was totally confused by the outcomes of these reports. KWSM: a digital marketing agency has numerous clients who rely on us for their website reporting, and we noticed this problem across the board.

The Cause: Amazon AWS Bots

After doing a deep dive and researching the root of the problem we found that most of the traffic from Ashburn is fake. Amazon’s AWS bots (and Hubspot) are visiting your website but leave without a trace. This is a problem because it is inflating your total sessions without contributing to the Google Analytics metrics your care about. Depending on how much website traffic you get, this could be inflating your reports by more than 50%, which can really throw off the measurement of digital marketing campaigns.

What You Can Do About This Fake Traffic

There is really nothing you can do to prevent this from happening. Usually, Google Analytics is fairly good at blocking and filtering out this type of website traffic, but it has dropped the ball for some time. We recommend double-checking that your settings are set to exclude bots and that you are filtering out bad traffic from Ashburn.

1. Double Check Your Settings are Excluding Bots

why-do-i-have-so-much-website-traffic-from-ashburn-kwsm-blog

Go to your Admin page (located in the bottom right), under the third column called ‘View’ look for the tab that says ‘View Settings.’ When you click into that, you should see a section called “Bot Filtering.” Make sure that the box is checked to “Exclude all hits from known bots and spiders.”

2. Set Up a Filter to Exclude Fake Trafficwhy-do-i-have-so-much-website-traffic-from-ashburn-kwsm-blog

To set up a filter go back to the column called ‘View’ but this time click on the ‘Filters’ tab. Once you click on “Add Filter” you should be able to follow this screenshot set up to add the filter to exclude traffic from Ashburn, specific IP addresses, or other spam sources.

If you need help, please don’t hesitate to contact us.

Less than 60 percent of web traffic is human.

It is crucial for business owners to understand the website on their behavior to help make important business decisions. Our team of web experts will ensure that you are making your decisions on real data and will be able to help you make better, more informed decisions.

CLICK HERE to sign up for a complimentary 30 Minute Website Audit

Follow Layla Lameijer:
Layla is an experienced digital marketer and a Content Editor at KWSM. She has worked on marketing strategies for startups, small businesses and established corporations in a variety of industries.

10 Responses

  1. Viraj Suryawanshi
    | Reply

    Thanks, Layla for the solution you provided, a really helpful article for my website.

    • Layla Lameijer
      | Reply

      My pleasure!

  2. CPK
    | Reply

    Great article – so helpful! Easy instructions, too. Thank you.

    • Layla Lameijer
      | Reply

      You’re welcome! Glad you were able to figure it out.

  3. Hayden
    | Reply

    Thanks for the this article Layla! Very insightful as the redirection traffic to my commodity domains has been mostly from amazon data from Ashburn.

    • Layla Lameijer
      | Reply

      Glad I could help!

  4. wad kniss
    | Reply

    in the case we let things like they are, isit a problem for google to receive fake traffic? it can cause bad to your website?

    • Layla Lameijer
      | Reply

      No, there is no negative impact if you leave things as they are. It simply filters the sessions from your reporting.

  5. Claudia
    | Reply

    Many thanks for this very helpful article! We had just wondered why our german blog suddenly had so many readers from Ashburn / Virgina.

    • Layla Lameijer
      | Reply

      Great to hear we were able to help!

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